We designed CYA based on 20+ years of experience selling, loaning, servicing, moving, tracking (by spreadsheets and paper) and, if we’re honest, chasing machines. As industry consultants, we confirmed that this was a universal problem in coffee that had direct impact on profitability. For roasters and distributors, equipment assets are the tools that keep the coffee flowing, and typically they are the second largest source of company value. Smart businesses need to do this well. This is the app we wish we had back when we started.